why it matters
THE
THROWAWAY CULTURE
It’s estimated that 50 billion coffee cups are thrown away in the USA every year & take up to 1000 years to decompose
THE
PAPER CUP
Even paper cups are not recyclable because of the plastic lining inside the cup
THE
LACK OF AWARENESS
Over 30% of people don’t realize that you can bring your own cup to most coffee stores
THE
SAVINGS
Cafes save money on purchasing cups, the city saves money on taxpayers dollars spent to collect waste, and YOU save money
THE
RECYCLING
MYTH
Only 1 in 400 coffee cups actually end up recycled even if put in the recycling bin
THE
FAILING ALTERNATIVES
Plant-based “compostable” plastic alternatives are not working (hint: they are only compostable in perfect conditions)
THE
MATERIALS
Stainless steel is one of the only material that is 100% recyclable and never degrades over its lifecycle
THE
SOLUTION
Through the Ripplfect tumbler and mobile app we can disrupt the throwaway culture